Media Literacy

Exercises




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1. A group that has been singled out by advertisers or producers based on demographics such as age, race, income, locale, is called a:
prime time audience
ratings audience
target audience
"throw away" audience

 

2. There are different categories within each medium that distinguish content, form and structure. Examples of these might be comedies, documentaries, news, talk shows, fashion advertising, etc. Each of these areas can be studied separately. They are referred to as:
genres
serials
mediated systems
Nielsen categories

 

3. Which term originally referred to agricultural methods of throwing seeds over a large area?
broadcasting
narrowcasting
simulcasting
telecasting

 

4. What is the name given to individuals who allow information to "go out" to the public, or who "keep" information from the public?
CIA
Presidential advisors
News anchors
Gatekeepers

 

5. What was Franklin D. Roosevelt's affliction that was kept from the American public?
alcoholism
polio
Alzheimer's disease
Cleft palate