Media Guidelines

The Office of Communications is available to respond and coordinate news media requests and interactions. The Office of Communications should be informed at all times of any and all media and public affairs matters concerning the College and The City University of New York.

Media Requests for Photographs, Broadcast Materials and College Information

Photographs and video footage may be taken on the Hostos campus in consultation with the Office of Communications. To take photographs, shoot video footage and/or conduct any interviews inside Hostos facilities, reporters, news photographers and camera crews must be accompanied by Office of Communications staff or a Public Safety designee.

To arrange an interview with Hostos faculty, staff and students; to broadcast from the College; to photograph college interiors; to gather broadcast materials at College facilities; to obtain approval to cover any event at the College; and to gain permission for non-news photography and videotaping for business or non-business related purposes, please contact the Office of Communications in advance.

Advertising and Publicity

Internal advertising of student-sponsored events must be approved by the Student Activities Office. External advertising by all users, whether by direct mail or through publicity outlets, must be coordinated with the Office of Communications. The latter includes, but is not limited to, press releases, television and radio advertisements, newspaper and other print advertisements, posters, flyers and handbills.

Branding Guidelines

A standard graphic manual was provided to Hostos Community College to ensure a unified college brand. The graphic standard manual provides detailed instructions concerning the reproduction and proper use of the latest Hostos Community College graphic mark and logo. It outlines mandatory colors, typography, and other essential design elements.

By applying the standards set forth in this manual, the College design team can achieve a strong and consistent visual identity for Hostos.

Herein attached are the Hostos and CUNY wide brand book guidelines to help facilitate questions surrounding brand awareness and its importance in the present digital and brand conscious market:

Typography

The use of consistent typography is an effective means of reinforcing a cohesive look in all Hostos materials. Clarendon and Trade Gothic are the official typefaces. Never substitute fonts.

When selecting typefaces for materials, follow these recommendations:

Clarendon: Use for headlines, sub-heads and sidebars.
Trade Gothic: Use for body copy and captions.

Fonts may be obtained by requesting them to the IT office.

Office of Communications (August 2012)